The Association between Online Buying of Electronic Gadgets and Demographics

Rohit Sublaik

doi:10.51983/ajes-2022.11.1.3208

Authors

Rohit Sublaik Assistant Professor, School of Management, Bahra University, Shimla Hills, Himachal Pradesh, India

DOI:

https://doi.org/10.51983/ajes-2022.11.1.3208

Keywords:

Online Shopping, Electronic Gadgets, Buying Behavior, Demographics, Demographic Factors

Abstract

Electronic commerce is the process by which buying and selling of goods and services is done by making use of the internet. Today, any item can be purchased through ecommerce. This research paper aims to study the association between online buying of electronic gadgets and demographics. To achieve the objective, primary data is collected with the help of questionnaire. Data is analyzed by making use of statistical tool and the inference has been drawn that there exists a significant relationship between online buying of electronic gadgets and demographics.

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